HAT DESIGN

DETAILS
Season — SS25
Where — UNRL
Role — Lead Hat Designer

MEN’S HATS

Since taking over the hat department in October 2023, I’ve successfully designed two seasons of our men’s hat collection. For SS25, we’re releasing four new designs, totaling 30 new hats. I’ve managed every step of the process— from conceptualizing the styles and identifying gaps in our assortment to working directly with factories on trims, colors, fabrics, and fit. For FW25, I’m currently overseeing the design of 15 new colorways and our first-ever youth hat. Across both the men’s and youth line, I manage a total of 65 hats.

WOMEN’S HATS

In July 2024, we launched our first women’s hat - the Eclipse Performance Cap. While I wasn’t involved in the initial design, I took over and fine-tuned the hat before its launch last summer. Since our women’s accessory and apparel line is still fresh, we don’t have extensive data on the growth of these products just yet.

Our hat department has been growing at an exciting pace. Between January and September 2023, prior to my leadership, we sold around 192K units. In just seven months (May 2024 to Decemeber 2024), sales have nearly tripled, reaching 500K units.

Please Note: For FW25, I am unable to showcase my work as the products have not yet launched.