APPAREL DESIGN

DETAILS
Season — SS25 Where — UNRL
Role — Designer

WOMEN’S ACTIVE LINE

Over the past year and a half, the Senior Product Developer and I have collaborated to create our first-ever women’s activewear line. The line includes a performance skort, sleeveless polo, short-sleeve polo, and a fitted half-zip.

Our goal was to design a line that appeals to a wide range of women, rather than targeting one specific demographic. To achieve this, we conducted a series of fittings with professional golfers, casual golfers, active individuals, and those less focused on sports. From these fittings, we refined the four key pieces, each designed to resonate with one of our many target groups.

While the original intent was for the line to be a golf-focused collection sold at our retailer, Scheels, we quickly recognized the potential for a more versatile offering that extends beyond golf. As a result, the collection officially launched on March 13th as an activewear line. We are still collecting data to better understand who the UNRL woman is and who is purchasing these products.

CAD SKETCHES

Below are a few CAD sketches I created during the design process for both women’s and men’s developments. These include rough draft sketches of products from the ideation phase that have either not been released yet or were not pursued.