STYLING

DETAILS
Season — 24/25
Where — UNRL
Role — Lead Stylist

 

SUPERBOWL COMMERCIAL 2025

This year, I had the honor of leading the styling for UNRL’s Super Bowl commercial. With just 1.5 weeks’ notice before the shoot, I worked under a tight deadline to prepare and style 23 looks. While being able to coordinate and incorporate new products and colors that are unreleased.

I collaborated closely with our production manager to ensure every detail was perfected, from the initial vision for the shoot to coordinating outfits for each model. With no fittings scheduled, I selected sizes for each model, sourced any necessary accessories (belts, shoes, etc.), and handled all styling logistics. The night before the shoot, I steamed and prepped the outfits, and on shoot day, I styled each model, working alongside hair and makeup to bring the vision to life.

FASHION FEST

Participating in the Masonic Children's Hospital Fashion Fest for two consecutive years has been an incredibly rewarding experience. This event brings together local Twin Cities brands to showcase their products and brand vision, all while raising funds for children’s cancer initiatives.

This year, I had the honor of overseeing six runway looks and collaborating with local celebrities to debut UNRL's latest, unreleased designs. Over the course of three months, I developed a theme for our segment—Lounge, Lifestyle, and Links—to make it stand out and elevate the experience. We added interactive elements, like models throwing parachutes filled with gift cards and incorporating props, to engage the audience and create a memorable atmosphere.

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APPAREL DESIGN

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PROJECTS